OUIL501- Study Task 9

Task 1

10 Word Pitch

Ten words that relate to my project

- Media
'the main means of mass communication (broadcasting, publishing, and the Internet) regarded collectively'.

- Manipulate
'handle or control (a tool, mechanism, information, etc.) in a skilful manner'.

- Dictate
'state or order authoritatively'.

- Lie
'an intentionally false statement'.

- Trust
'firm belief in the reliability, truth, or ability of someone or something'.

- Mislead
'cause (someone) to have a wrong idea or impression'.
- Society

'the aggregate of people living together in a more or less ordered community'.

- Bias
'inclination or prejudice for or against one person or group, especially in a way considered to be unfair'.

- False-Truth
'A false truth is something believed by many people to be true but is not. It is usually something that cannot be backed up with hard evidence'.

- Attention
'notice taken of someone or something; the regarding of someone or something as interesting or important.'

Media and Attention
Throughout the project I have commented on the media and its use of headlines to manipulate society to gain the attention of the public to sell more papers or gain more influence. I have also touched on how social media is used to gain personal attention.

False-Truth and Lie
I wanted to separate false-truth and lie because I wanted to point out the difference of a false lie being an idea which people believe to be true but isn't and a lie being something which is purposely told. I commented throughout the project about both of these, which link into the manipulation.

Manipulate and Dictate
These may be the two most important parts of my project. I wanted to touch on the manipulation used by the media to control the way people feel as well as using that manipulation to dictate how people think and therefore dictate the type of work we produce as creatives.

Bias and Society
Through my research I came across bias more and more which started to become much more relevant within my project as I started to explore the idea of the media totally misconstruing headlines to suit there needs. Society is at the base of my project, as it is society that dictates the media and is also dictated by the media.

Trust and Mislead
The idea of trust is something that undercuts the whole tone of my project, as trust and mistrust the media and social media really play with witching society, being mislead by the population.

OUIL501- Application Slides

Here are some examples of how some of my images could be used in a real life situation. I created a small advertising campaign for the Independant newspaper, who are apparently one of the more none bias and reliable newspapers, apparently. I think the campaign is quite successful, and is a perfect application for the work I produced in my visual journal.

OUIL501- Application

Having come towards the end of my project, I have started to consider the practical uses for my images that I've made and what they potentially could be used for. At first I was having trouble finding a use for them, considering passing them off as one off satirical illustrations, which I guess they could work as? However, I thought about who would want to use them, and I thought about newspapers using the illustrations to raise awareness about fake news, and simultaneously advertising not only their product, but the legitimacy of their newspaper as well.

The applications for these would be simply on billboards in public, with the captions used to capture attention of passers by, and as mobile advertisements to do the same thing. Overall I think they work really well as adverts, and I think the sarcastic nature of them definitely appeals to younger audiences, which I would assume the newspapers want to appeal to more.