Tuesday, 20 December 2016

OUIL501- Shaping the News

http://www.catholiceducation.org/en/culture/media/how-the-media-twist-the-news.html

This article explains different ways in which the media twists the news to suit either their political stance or the individuals personal stance. It includes a really interesting quote from the book 'Public Opinion' by Walter Lippma, 'Every newspaper when it reaches the reader is the result of a whole series of selections.... In order that [the reader] shall enter he must find a familiar foothold in the story, and this is supplied to him by the use of stereotypes. They tell him that if an association of plumbers is called a "combine" it is appropriate to develop his hostility; if it is called a "group of leading businessmen" the cue is for a favorable reaction. It is in a combination of these elements that the power to create opinion resides.'

This quote fits in really well with my essay and also with my practical work in SB2. It enforces the idea of manipulation through the media to control opinions, this could definitely be linked to the media dictating the types of work we make as creatives.

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