OUIL401- Studio Brief 2- Moving around a Space

I went on to look at how the shop was laid out, to see if there were any visual cues as to where certain customers would move to. I started by looking at shop front and how people would move from the entrance.

I marked out the different potential routed to take and noted the reasons why people would move there. The top image is from the shop front; it is fairly obvious that the left side is mens and the right is womens, mainly from the colour choice of the clothing. However there are other visual cues that encourage the separation. The obvious different sexes of the mannequins is one, and the fact that the mens clothing is hung higher than the womens (for ease of access) is another. 
The rail lights direct the eye straight to the back of the store, immediately drawing your attention to it, this is where the key product and arguably the most important stuff happens.

This 'automatic' reaction however obvious it might seem, I found really interesting, and am keen to try and implement them into some of my future work. This will mean looking a lot more at visual composition of an image to create paths and focuses.

I want to start looking at the methods that retailers use to dictate how we move around the store, and how they use subliminal messages to keep us shopping.