There is very very little information freely available about this subject, with most of it kept close to the 'experts' chests, maybe to not give the opposition an advantage. I wanted to illustrate the 5 main theories of retail anthropology and how they work so I began by making images based directly off the theories to give as clear an idea as to what they are as possible.
The first image was meant to represent the 'power wall' theory, an idea that suggests that the first wall on the right as you enter the store should be merchandised with best sellers, high ticket items, and seasonal items, as this is the first thing the customer will notice upon entering the store.
My next image was made to illustrate the 'decompression zone' theory, which explains that anything within 5-15ft of the door (depending on store size) will usually be disregarded by the customers until they enter 'shopping mode' so there is no real point having any product before that point.
My next image is of the 'merchandise outpost', which is where small collections of merchandise are kept at key points of the store, such as till points and at the ends of isles to encourage impulse buys.
My fourth image is to illustrate the 'speed bumps' theory, the theory that by placing small samples of product on a point of sale in between larger selling spaces, it will slow the customer down so to encourage them to spend more time in the store and therefore more time spent browsing/ buying.
My final image is to represent the 'eye level- buy level' theory, which simply suggests that more notice will be taken of product placed on eye level, so high ticket and high sellers should be placed here.
Overall I am fairly happy with how the images have turned out, given time, I may place the images into a small leaflet or pamphlet with some information so to give them a bit more background.
I will look at continually developing through my visual journal to investigate any further avenues.
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