Since I was really enjoying what I was doing towards the end of last years COP module I think I would like to carry on in a similar theme. The thing I was most interested in was how we are manipulated to move and interact with a certain object or product and if/how we are influenced to buy it.
I went with this theme last year and already found out some really interesting techniques and methods used, which should hopefully put me in good stead for this year. I really want to focus on how retail shops are designed and laid out to best influence the customer to buy. I think this way of designing retail stores in a specific 'scientific' way is quite a recent thing, so there may not be many theorists or academic papers surrounding the specific subject. So maybe I'll have to gather information from relating subject areas and try to find some that relate to retail layout and design.
'Why we Buy' by Paco Underhill, is a great place to start with this subject area. In it, he outlines basic methods and techniques that retail designers use to a) keep the customer in the store for as long as possible, and b) make them buy as much as possible.
I think this mostly relates to the cultural side of COP, and think there are numerous links that can be made to differing artist and subjects, especially within marketing and advertising.
This may however be difficult to explore practically, as a lot of the subjects I will be talking about will be design specific, rather than responsive art or illustration, so I will need to avoid it becoming more of a design experiment (maybe?).
I think I need to start by discussing with Pete my actual subject, which hopefully will happen next week, and hopefully he could shine some light on where I should be going with this idea. And also research more. Find images.
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