Colour and Value Survey Results

To get a face value idea of how effective colour can be with regards to perception, I created two images of shopping bags, with nothing different but the colour. I chose to use bags so that the idea of shopping and purchasing would automatically be assumed by the people taking the survey.

The results of the survey were obviously unanimous, with everyone who took the survey selecting that the red bag seemed of less value. This ties in with my research and especially with the ideas suggested in Packard's Hidden Persuaders. Our subconscious automatically associates red with value, when it comes to shopping and retail- or maybe our subconscious assumes black is more valuable because of associations of luxury.

Maybe colour association goes past what was recognised in earlier posts and most things will have a colour linked to them?