Following on from the previous post, I realised the importance of branding and branded colours when it comes to marketing products. So I wanted to be able to experiment with whether it was possible to market ambiguous products, with no branding or colours associated with them.
My idea is firstly to think of products to sell that have no brand, (possibly actions?) then take surveys on what colours people associate with them, if any, and compare this to what generally accepted colour theory suggests and see whether they match up. Then I want to try and produce a series of images effectively advertising them, and see which colour is most effective in selling it. This will obviously involve a lot of survey taking, but should hopefully result in some quantifiable evidence to support my research.
No comments:
Post a Comment