Apple Re-brand

Another company I wanted to investigate was Apple. Being arguably the most recognisable brand in the world, I thought it would be interesting to see how the branding has changed over the years.

I initially wanted to look at the logo, which really hasn't changed much. Aside from the colour and some subtle textural changes, the Apple logo has remained the same, which represents the company's intended image- clean and sleek.


I then went on to investigate how the company advertises it's products to the public, as this is generally how the public form their opinion of the product or company.




The above advertisement is from around 1977, and although it is worlds away from the stuff we see today, it still invokes the basis of the companies ideas. The simple imagery of the product being used in a family environment, with the product name at the top. The advert is still very simple, and definitely sets the foundations of the modern advertising we see today.