'Brand Thinking and Other Noble Pursuits'- Debbie Millman

Brand Thinking and Other Noble Pursuits by Debbie Millman is a collection of interviews from the worlds leading visual branding experts.

Here are some key quotes.

'My view is that branding is the process of attaching an idea to some object, or to a service or organization.'- Rob Walker

'I would define it two ways: from the sender’s point of view and from the receiver’s point of view. I don’t want to make it overly complicated, but from the perspective of P&G or Dell or any other company, a brand might be a promise: a promise of what awaits the customer if they buy that particular product, service, or experience. From the receiver’s point of view, I think a brand is a promise … a promise of what you can expect if you use the product or service, or if you engage in the experience.'- Daniel Pink