Rolex Advert Experiment

I decided to create another experiment into the effects of colour in marketing. I decided to create an advert using branded colours, in this case Rolex watches, with a fairly abstract illustration of a watch on a wrist. I wanted to see weather removing all of the branding from the advert would alter the recognition of the product, or whether the intended purpose of the advert would be recognisable at all.








The results of the survey were quite surprising, the image with the branded colours included, as well as the logo, was immediately recognisable as to what the image was trying to promote. However, as soon as the colours were altered and the branding removed, the people surveyed were mostly unable to even recognise the object in the image. Is branding and colour scheme really that important to marketing or is it possible to market a product with no brand or colour scheme associated.