Visual Identity: Promoting and Protecting the Public Face of an Organization- Susan Westcott Alessandri (2009)

Key Quotes

- 'An organisation's image typically results from two type of associations- those that are inherent and those that are built over time'

- 'Just a person's name, appearance, clothing style, and behavior make up his or her identity, and organisation's visual identity stems from its mision and manifests itself in the organisation's behavior and the visual way it represents itself: its name, logo, tagline, color palette, and even the architecture of the buildings in which it is housed'.

- ' Consumer packaged-goods companies may habve the most visible of visual identities, since the public is used to seeing these identities in a variety of media, but organisations of all sizes, types, and levels notoriety have visual identities.'

- 'A positive identity is establishes in order to gain a favourable reputaion over time'.